Apr 13, 2023 By Andy Coyne.


the expiration date is 4-1-2022 (APR 2022) or later. A key omega-3 fatty acid found in breast milk, research.


May 10, 2022 Laura Modi is fielding dozens of emails, calls, and texts daily from anxious parents asking about how they can get baby formula.

. . Apr 7, 2022 A safety recall and pandemic-related supply issues have made some baby formulas hard to find.


. . formula shortage of 2022.

Nov 14, 2022 Illustration by Grey Thornberry. May 19, 2023 Bobbie kept growing until spring 2022, when Abbotts recall triggered a national infant formula shortage and panic among the 62 of American parents who use formula in some capacity.


By Gabriela Barkho.

Modi is CEO and cofounder of Bobbie, a San Francisco-based direct. Bobbie is carving out its own piece of an infant formula market poised to be a valued at 103 billion by 2026.

Bobbie includes the highest DHA in the US (20mg100kcal) which is an essential nutrient to support developing babies' brains. .

The baby formula shortage that began in early 2022spurred by COVID-19-related supply chain issues and a voluntary recall of baby formula from Abbott Laboratories (the maker of Similac products.

The shutdown, which came during a pandemic that exacerbated.

May 10, 2023 Subscription model was helpful during formula shortage;.

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USDA ORGANIC Bobbie is always made from non-GMO ingredients and never has corn syrup, palm oil or maltodextrin.

In addition to being organic, Bobbie was also the first ever infant formula to receive the Clean Label Project Purity Award and a certification as a Pesticide-Free product.